PACE Lead Engine
360-296-5585 shawn@paceleadengine.com
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Privacy Policy

Effective Date: May 6, 2026

1. Introduction

Welcome to PACE Lead Engine ("Company," "we," "our," or "us"). This Privacy Policy explains how we collect, use, disclose, and protect information when you use our website (www.paceleadengine.com), our software platform, AI voice systems, AI chat services, and all related services (collectively, the "Services").

This Privacy Policy applies to our business clients ("Users") and individuals who interact with our public website or demo systems. Where our Users utilize our Services to communicate with their own customers ("End Consumers"), PACE Lead Engine acts solely as a Data Processor or Service Provider. Our Users act as the Data Controllers and are responsible for obtaining all necessary consents and providing appropriate privacy notices to their End Consumers.

By accessing or using the Services, you agree to the practices described in this Privacy Policy.

2. Information We Collect

2.1 Information You Provide Directly

We collect information you voluntarily provide when creating an account, contacting support, or using our Services. This includes:

  • Contact Information: Name, email address, phone number, and business address.
  • Account Credentials: Usernames, passwords, and security authentication data.
  • Billing Information: Payment details, billing address, and transaction history (processed securely via trusted third-party payment processors).
  • Communications: Support requests, feedback, and correspondence with our team.
  • User Content: Any documents, scripts, or materials you upload to the platform.

2.2 Information Collected Automatically

When you interact with our Services, we automatically collect certain technical data, including:

  • Device and Usage Data: IP address, browser type, operating system, device identifiers, pages visited, time spent on pages, and referral URLs.
  • Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to analyze trends, administer the website, track users' movements around the website, and gather demographic information.

2.3 Communications and AI Interaction Data (Processor Role)

When using our AI-powered Services, we process the following types of data on your behalf:

  • SMS messages and email communications
  • Call recordings and voice audio streams
  • Voice transcripts and AI-generated text conversations
  • Appointment booking information and lead intake data
  • CRM activity records

You represent and warrant that you have obtained all necessary rights, permissions, and legal consents to provide and process this information through our platform.

3. How We Use Information

We use the information we collect for the following business purposes:

  • Service Delivery: To provide, operate, maintain, and secure the Services.
  • Improvement and Development: To analyze usage patterns, troubleshoot issues, and improve our AI systems and automation workflows.
  • Transactions: To process payments and manage billing.
  • Communication: To provide customer support, send transactional notifications, and deliver important service updates.
  • Security and Compliance: To monitor system security, prevent fraud or abuse, enforce our Terms of Service, and comply with legal obligations.

We do not sell personal information.

4. AI and Automated Systems

Our Services utilize artificial intelligence, automation systems, and machine learning technologies to deliver voice and chat capabilities. This includes interactions on our public demo site and within the core platform.

When you or your End Consumers interact with our AI voice or chat agents, the inputs (voice audio and text) are processed by trusted third-party AI providers to generate responses in real-time.

Important Note on AI Training: Data submitted through our API integrations with AI providers is processed solely to provide the service and is not used by those providers to train their foundational AI models.

We may review anonymized or aggregated conversations, recordings, and transcripts to improve service quality, troubleshoot technical issues, and ensure compliance with applicable laws.

5. Third-Party Service Providers

We engage trusted third-party service providers to assist in delivering the Services. These providers are authorized to access and process information only as necessary to perform services on our behalf and are contractually obligated to maintain its confidentiality and security. Our categories of third-party providers include:

Category Purpose
Cloud Hosting & Infrastructure Hosting the platform and storing data securely
AI Processing Generating real-time voice and text responses
CRM & Communications Managing contacts, workflows, and SMS/Voice routing via our CRM platform
Payment Processing Securely processing subscription payments
Version Control Managing software code and deployments

6. Data Sharing and Disclosure

We may share information in the following limited circumstances:

  • With Service Providers: As described in Section 5.
  • Legal Compliance: To comply with applicable laws, regulations, legal processes, or enforceable governmental requests.
  • Protection of Rights: To enforce our Terms of Service, investigate potential violations, protect the rights, property, or safety of PACE Lead Engine, our users, or the public.
  • Business Transfers: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.

7. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When data is no longer necessary for the purposes for which it was collected, we will securely delete or anonymize it. We may delete inactive account data after a reasonable retention period.

8. Security

We implement commercially reasonable technical, administrative, and organizational safeguards designed to protect your information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

9. Your Privacy Rights

Depending on your jurisdiction (including Washington state privacy laws and the California Consumer Privacy Act, where applicable), you may have the right to:

  • Request access to the personal information we hold about you.
  • Request correction of inaccurate or incomplete information.
  • Request deletion of your personal information.
  • Object to or restrict certain processing activities.
  • Request data portability.

To exercise these rights, please submit a written request to privacy@paceleadengine.com. We will respond to your request in accordance with applicable law.

10. Children's Privacy

Our Services are intended strictly for business use and are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child, we will take steps to delete such information promptly.

11. International Data Transfers

PACE Lead Engine is based in the United States. If you access the Services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where our servers are located and our central database is operated. By using the Services, you consent to this transfer.

12. Changes to This Policy

We reserve the right to update or modify this Privacy Policy at any time. We will notify you of any material changes by posting the updated policy on our website with a revised "Effective Date" and, where appropriate, by sending an email notification. Your continued use of the Services after such changes constitutes your acceptance of the revised Privacy Policy.

13. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

PACE Lead Engine

Shawn Perry d/b/a PACE Lead Engine

P.O. Box 203, Sedro-Woolley, WA 98284

privacy@paceleadengine.com

www.paceleadengine.com

PACE Lead Engine

AI-powered lead capture and appointment booking for service businesses. Three tools, one system, live within 48 hours.

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© 2026 PACE Lead Engine. All rights reserved.  ·  Shawn Perry d/b/a PACE Lead Engine  ·  P.O. Box 203, Sedro-Woolley, WA 98284

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